Others Archive

The scope of influencer marketing

Influencer marketing is slowly but steadily replacing the conventional concepts of advertising. People are quite used to the conventional marketing techniques like TV ads, newspaper ads etc. In fact, consumers are getting bombarded with ads each and

Concepts Of Inbound Marketing

The marketing strategy that we are already familiar with is Outbound marketing in which businesses search for their customers or audience to sell the product or service. Outbound marketing is the conventional marketing technique that we are

Demystifying ‘Make in India’

An ambitious campaign launched by the Government of India to trigger resurgence in the manufacturing sector of India.