Author Archive

Social Media In Recruitment

Millions of people of different age-groups use social media networks like Facebook and LinkedIn. Recruiters, job consultants and agencies make use of this data to the fullest for their job requirements. From a recruiter’s point of view,

Brand Management

In simple terms brand management deals with managing the branding of your product or service. Branding helps your product stand-out among a group of products and for that you need to understand the concept of branding. So

What is Blitz Marketing ?

Blitz marketing strategy reminds us of the Blitzkrieg warfare. Blitzkrieg warfare is a sudden and intense military attack from all directions intended on the enemy with the help of heavy artillery or weaponry. Blitzkrieg is organized to

Visual Merchandising

  Visual Merchandising as the phrase indicates deals with the something “visual”, visually great enough to attract the attention of the customers. Anything that looks great, creatively presented or arranged attracts the attention of the people. This

Ambient Advertising

  We very often see advertisements these days. Apart from traditional advertising techniques managed via newspaper and hoardings, advertisements are now very common in websites, social media websites and even in apps. In fact there is an

Service Marketing Concepts

In general sense, service marketing is nothing but marketing of all service related aspects by a business concern to its potential buyers. The term ‘service related’ includes a wide range of essential services that have a vital

Concept of Research In Management

  Research is an integral aspect of formulating new theories or concepts. Scientists all over the world perform various research activities in multiple aspects of science like medicine, engineering, technology etc. It may take months or even

Organizational behavior (OB) Concepts

Organizational behavior is the term used to describe how humans interact or behave in an organization as an individual or in a team. In short OB is a study of human behavior within an organizational set-up. Organizational

Customer Relationship Management and Its Benefits

Yes, it is quite evident from the terminology “Customer relationship management” – the art or technology or the use of both in managing the relationship with your customer. Customer Relationship Management or CRM in short includes all

Behind The Acceptance of Online MBA

More and more MBA aspiring students and candidates are nowadays considering online MBA programs. And the reasons are quite evident too. Unlike the conventional MBA programs, the physical presence of the student is not required for pursuing