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Formally or unofficially, all of us are surrounded by marketing 24/7. Marketing has become a vital part of everyone’s life. It is deeply embedded in your daily activities. Financial success of an organization depends on the ability of its marketing. Business functions such as accounting, operations, and finance will not matter if there isn’t sufficient demand for the organization’s products and services. Many successful organizations have accepted the importance of marketing. One can witness press releases from various companies that keep announcing their latest marketing achievements and numerous articles are devoted to marketing strategies and tactics.
Through the Online MBA Marketing course, learners can possess knowledge in marketing and can provide critical inputs in various areas such as markets, competitors, consumer trends, digital marketing, marketing communication strategies, product management, sales and distribution management, and marketing research. The field of marketing is a foundation for several varieties of management careers, such as consulting, entrepreneurial management, customer relationship management, and for those who have future interests in setting up their own businesses.
Present day marketing is all about understanding and delivering unmatched customer experiences. The upcoming generation of buyers will have more discretionary income, less time and more options, and will exhibit completely new spending patterns. To fulfill these requirements, marketers will have to understand the requirements of their target audience effectively and try to transform by creating and marketing customer-centric products and services. Hence, to successfully establish the organization in a highly competitive market, it is important to develop a satisfying and exchanging relationship between buyer and seller.
|One Time Payment||Rs. 80,000/- + Service Tax|
|Short term Installment Plan||
Rs. 85,000/- + Service Tax
|Long Term Installment Plan||
Rs. 90,000/- + Service Tax
Financial and Cost Accounting
Introduction to Marketing
Introduction to Quantitative Techniques
Computer Information System
Human Behavior in Organization
Quantitative Analysis in Decision Making
Integrated Consumer Behavior
Product and Brand Understanding and Research
Sales, Distribution, and Communication Strategies
Services and Global Marketing
Business Government Environment
Each Semester = 6 Months (4 Courses per Semester)
Learning Kit: Hard copy of printed textbooks and ready reckoners . The learning material is also available online in the form of:
Group Project: Each semester will have one group project which will be based on the courses of that semester. This needs to be submitted before the final exam.
Final Examination: A final exam will be conducted at the end of each semester per course.
Marksheet: Marksheet will be provided at the end of each semester.
Submit the application form on https://www.itmuniversityonline.org/oedu-app/applicant_registration.php by paying Rs.500/- as a registration fee
Complete the application form by uploading required documents - Academic records, Photo Identity proof,Address Proof, Passport size photograph. https://www.itmuniversityonline.org/oedu-app/login.php (Check your email id for login credentials)
Recommend to submit Program Fee. Program Fee Details.
Each Semester = 6 Months (4 Courses per Semester)
We asked our students across ITM, and many of them preferred the feel and experience of a real, printed text book over a digital copy. Others preferred to put their tablets and smartphones to good use, and read an eTextbook whenever and wherever they wanted.
Most online programs reduce you to reading page after page of text, passively clicking away till the end. We’ve designed our Self-Learning modules to be crisp, to the point and with lots of interactive elements and explanations, quick reviews and end-of-chapter quizzes, just to keep you alert and interested!
When you enroll for our programs, we’ll connect you with one of our dedicated Course Coordinators, who will be with you till the end of your studies. Your Course Coordinator will keep in touch with you, update you on scheduled online sessions, and help you stay motivated!
In addition to all the learning resources you have access to, we provide you with a full set of Ready Recokers for super quick revision of the key learnings of each topic. Our Ready Reckoners are 4 pager review booklets, which you can tear off and stick anywhere, so you can revise any topic in a flash.
We provide you with access to a library of faculty videos, where in our expert teachers explain the important concepts of each subject. These are the same faculties who have developed and reviewed the course content, and can help you with step-by-step explanations of some of the more complex topics in the course.
With our student and course forums and wiki pages, you can connect with other students, post your research and discuss assignments. Be a part of a community of next generation learners and build your social and professional network.
Our programs are delivered purely online, which means that all your assignments and assessments will be done online.
There are many ways to learn